2019 marked a pivotal year for Audemars Piguet, a brand steeped in horological history and renowned for its iconic Royal Oak. While the Royal Oak, launched in 1972, remains a cornerstone of the brand's identity, 2019 saw the unveiling of a collection some consider the most significant launch in nearly five decades: the CODE 11.59. This ambitious undertaking represented Audemars Piguet's bold attempt to redefine its image while staying true to its core values of craftsmanship and innovation. The CODE 11.59 wasn't just a collection of new watches; it was a statement of intent, a declaration of ambition, and a glimpse into the future of the brand. This article will delve deep into the impact of the CODE 11.59, exploring its design, movements, and lasting influence on the world of high-end watchmaking. We'll also touch upon the brand's subsequent releases and discuss the current market landscape for these coveted timepieces.
The CODE 11.59: A Bold Departure and a Risky Gamble
The CODE 11.59 collection was met with a mixed reception upon its release. While some hailed it as a groundbreaking achievement, others criticized its departure from the established design language of Audemars Piguet. This mixed reaction highlights the inherent risk the brand took in launching such a distinct and unconventional collection. The brand's decision to introduce a completely new design, rather than simply iterating on existing models, signified a willingness to embrace change and push boundaries.
The design itself is characterized by its unique case shape, featuring a complex geometry with an integrated bezel that subtly curves and tapers towards the lugs. The dial design is equally distinctive, often featuring applied hour markers and a variety of finishes, including guilloché and grand feu enamel. The case's octagonal bezel, a subtle nod to the Royal Oak's iconic design, hints at the brand's heritage without directly replicating it. This deliberate move to create a distinct identity for the CODE 11.59 allowed Audemars Piguet to attract a new generation of collectors while maintaining its connection to its rich history.
Beyond the aesthetics, the CODE 11.59 collection showcased Audemars Piguet's commitment to in-house manufacturing. The collection boasted a range of newly developed movements, many of which were visible through sapphire crystal casebacks, allowing wearers to appreciate the intricate mechanics at play. These movements, developed entirely in-house, were a significant achievement, demonstrating the brand's dedication to horological innovation and its mastery of watchmaking techniques. The inclusion of these movements marked a significant step for Audemars Piguet, solidifying its position as a leading manufacturer of high-complexity movements.
The Significance of In-House Movements
The development of new manufacture movements for the CODE 11.59 is a crucial aspect of its significance. For a brand like Audemars Piguet, the creation of in-house movements is not just a technical achievement; it represents a commitment to quality, innovation, and control over the entire manufacturing process. These movements are not merely components; they are the heart and soul of the watch, embodying the brand's expertise and dedication to the art of watchmaking. The development and integration of these movements elevated the CODE 11.59 beyond a simple aesthetic exercise, solidifying its position as a serious contender in the high-end watch market. The transparency offered by the sapphire casebacks further underscored this commitment to showcasing the intricate craftsmanship involved.
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